[Download] Essential Readings in Marketing (Marketing Science Institute (MSI)) by Leigh McAlister, Ruth Bolton, and Ross Rizley, Ruth N. Bolton, Ross Rizley ~ eBook PDF Kindle ePub Free

A collection of abstracts of over 200 award-winning papers in marketing with chapter introductions by the editors. Abstracts are organized by research topic: innovation, brand equity, marketing metrics, managing relationships with customers and organizations, the role of marketing, research tools, marketing mix, customer insight, and strategy.

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Title: Essential Readings in Marketing (Marketing Science Institute (MSI))
Author : Leigh McAlister, Ruth Bolton, and Ross Rizley, Ruth N. Bolton, Ross Rizley
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Genre: Books,Reference,Writing, Research & Publishing Guides
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